Print-on-demand jewelry is a relatively new phenomenon, but it has many advantages. In this article, we’ll explore more than 10 reasons why you should start selling Printdoors POD jewelry! With a market worth $4.9 billion last year and the global print-on-demand industry showing no signs of slowing down, it’s clear that personalized products are in high demand. If you’ve exhausted all the usual print-on-demand products like T-shirts, mugs, and tote bags, don’t overlook jewelry as a category with huge potential.
Reason No. 1: The market is there
With an annual global market value of $24.83 billion in 2021, the online jewelry market is large and promising for growth. Sales of the company’s custom jewelry also grew 38 percent between 2019 and 2020. These numbers will only rise in the coming years as personalization becomes an increasingly popular trend. Breaking into this market now will put you in a strong position to take advantage of this growing trend. For print-on-demand jewelry, this does not require a significant investment on your part, as you can get started without any inventory risk and huge upfront costs.
Reason 2: They have higher perceived value than other POD products
This may be a wise choice. How much would you pay for a mug with a funny proverb on it? Now, how much are you willing to pay for a necklace with a customized message and packaging? Thirty dollars? Forty dollars? Even more than $50?
POD products such as shirts, mugs and tote bags are everyday items that people use and see regularly. While they can be customized and become unique, they still don’t have the perceived value of jewelry. It is seen as a more luxurious item, making it the perfect product to increase the value of the average order.
Reason 3: You can get higher profit
Since jewelry has a higher perceived value than other POD products, you can also earn higher profits. For example, you can sell a custom mug that originally cost $7.75 for up to $15 and make a profit of $7.25. However, if you sell a necklace with a custom card for $50 that was originally customized for $15.00, you will make a profit of $35.00!
Reason No. 4: Unique
Imagine this: You open a box and find an amazing piece of jewelry. Inside is a card with a heartfelt note from your significant other. Or it could be something your grandmother used to say. Whatever it is, the message is clear: This piece of jewelry is made just for you.
This personalization sets print-on-demand jewelry apart from other types of jewelry on the market. With the rise of social media, people are increasingly looking for unique products to share with their friends and followers. This creates an excellent opportunity to provide personalized jewelry to your customers.
Reason 5: You can target specific niches
No matter what niche market you’re looking at or already in, chances are good that you’ll find a print-on-demand jewelry match. Jewelry comes in a variety of shapes, sizes, colors and materials, making it easy to find the perfect piece for your target market. For example, if your target customer is professional women, you can sell stylish and sophisticated individual pieces.
The key is to find products that fit your target market and provide value to them. Once you find the right piece of jewelry, you can create custom cards to match it to your target market.
Reason No. 6: It never gets old
Jewelry is forever. They never go out of style and can be worn for any occasion. If you are looking to create a long-term revenue stream for your business, this makes POD jewelry an ideal product to sell.
Plus, because jewelry is so versatile, you can always find new creative ways to market it to your audience. For example, you can locate special occasions such as birthdays, anniversaries, Mother’s Day, and Valentine’s Day. Or you could come up with creative themes like “Best Friends Forever” or “Sisters before Sisters.” The possibilities are endless!
Reason 7: It can be the perfect addition to your seasonal and timeless collections
When it comes to special occasions and creative themes, POD jewelry is the perfect addition to your seasonal and timeless collection. If you already have a line of clothing and accessories, adding POD jewelry is a great way to cross-promote your products and boost sales.
For example, suppose you sell women’s cropped T-shirts and hoodies. You can add some bracelets or necklaces to your summer collection. This will not only help complete your product range, but also provide more choices for your customers. In addition, it may increase their average order value (AOV), especially if you offer bundled discounts.
Reason 8: It’s for everyone!
Of course, women may be the obvious choice when it comes to selling jewelry. But that doesn’t mean you should limit your target market to just them. Men and non-binary individuals love jewelry too! Whether you’re targeting men, women, or everyone, there’s a good chance you’ll find POD jewelry that exemplifies its unique style. The key is to create the right combination of customizable cards and jewelry!
Reason 9: You can enhance your brand image
In addition to having a broader catalog, selling POD jewelry can help boost your brand image. This is because we often see jewelry as a more luxurious, higher-end product. So by selling jewelry with your brand on it, you can give off the same luxury and high-end vibe!
This is especially important if you are just starting out and want to build a solid foundation for your brand. By selling POD jewelry, you can show customers that you are serious about your business and are not afraid to invest in quality products.
Reason 10: Give good gifts
Jewelry sales are mainly driven by gifts. It’s one of the most popular gifts — especially as an intimate gift.
The important thing about intimate gifts is that price is no longer a barrier. People will spend money on people they love and care about. In fact, it’s not uncommon to spend hundreds of yuan on a piece of jewelry.
If you think of all the occasions when husbands and boyfriends buy special gifts for their significant other, then it quickly adds up.
For men, jewelry is an easy choice because they know their significant other will love it. It’s a simple gift
Conclusion
Hopefully, after reading this article, you’ll have a better understanding of your print on demand business. If you want to read in-depth articles on how to start printing on demand, you can read the printdoors blog. There, you’ll learn how to choose a niche market, how to design your product, how to create a print on demand store brand, how to market your store, and more.
Good luck!
