Father’s Day is approaching, and it’s time to start thinking about how to show your appreciation for your dad. While those homemade “free hugs” coupons may have been adorable when you were a kid, this year calls for something more substantial. If you’re looking to launch a new product line for Father’s Day, consider Print on Demand (POD) and how it can help. To assist you with creating a winning Father’s Day design idea, check out the following tips, and don’t forget to incorporate the unique offerings of the print-on-demand brand, Printdoors, into your campaign.
What is Father’s Day?
On July 5, 1908, a church in West Virginia sponsored an explicit memorial to fathers in honor of the 362 men who died in the Fairmont Coal Company mine explosion in December. However, it was meant to be a memorial. The following year, Sonora Smart Dodd tried to create an official equivalent of Mother’s Day for male parents. After reaching out to local businesses, churches and government officials to support her idea, she was successful, and Father’s Day was born
Why create a POD Father’s Day event?
According to a 2020 survey by the National Retail Federation, total spending on Father’s Day could reach $17 billion, an all-time high! There’s a big market for Father’s Day purchases, making it a great opportunity for POD sellers to sell easily. As one of the largest consumer holidays in the United States, take advantage of this opportunity to expand your business and test new niches.
Father’s Day is celebrated year-round, which means you can expand the Father’s Day POD campaign to different parts of the world depending on the time of year. Countries such as Italy, Spain and Portugal celebrate the day on March 19, while many others, including the United States, the United Kingdom, Ireland and Canada, celebrate the day on the third Sunday in June. Check online for all official dates in different countries/regions.
Despite the huge impact of the pandemic on the world, people still thank and celebrate their fathers. In fact, NRF research shows that:
- 75% of consumers plan to celebrate Father’s Day
- 58% say they are likely to celebrate the day virtually this year
- Average expected spending is about $148.58 per person
Father’s Day spending has been growing steadily since 2009, and it doesn’t look like it’s slowing down anytime soon.
If you haven’t used our platform yet, this is a great opportunity to get started. Moteefe’s free, user-friendly platform can introduce you to the world of print on demand. Whether you’re new to the print on demand industry or a POD expert, our international support team is there to help you 24/7 – wherever you are. With a network of suppliers from around the world, we offer localised production so that your customers can get their products quickly and efficiently.
When should I start my Father’s Day activities?
Now.
For every new seasonal product line, POD sellers should consider Posting their Facebook ads as early as three months before the big day. But since most of the public don’t think about their Father’s Day gifts that far in advance, six to seven weeks before Father’s Day is the ideal time to launch your line. This allows your customers ample time to purchase and receive your products in time to give them as Father’s Day gifts. As soon as you launch your product line, send out an online newsletter to keep your customers remembering this holiday season. And consider increasing your advertising budget as the date approaches, as most of your sales will likely occur approximately two to three weeks before Father’s Day. Use the schedule we recommend below to ensure you stay on track.
Add Father’s Day design ideas to your current collection
Use what you have. If you already have several POD production lines running, take these designs and make a few changes to create an entirely new one! Incorporate some Father’s Day ideas for the big day. If you already have an established audience familiar with your work, you don’t need to start a new line. Retargeting current customers using seasonal product lines is a great way to increase sales. Since these customers have already bought from you in the past, they are more likely to buy from you again because they are already fans of your previous work.
Select your inventory
There are many products to add to your Father’s Day event or store. General clothing is a fun, topical choice, but we encourage you to stick with practical accessories that can be used all year round. Mugs are the go-to gift for family Appreciation Day. In fact, they are some of the best-selling items in print on demand. The iconic “World’s Greatest Dad” mug can be found in many American homes.
However, if you want to give your customers more options to fill your product line, everyday clothing is a good choice. Graphic T-shirts are a common item that dads love to show off. As for other practical items, polar fleece blankets make a useful and practical year-round gift. Our masks are also a great addition — especially as the pandemic continues. For artsy dads, thoughtful household artwork such as canvas prints, cushions and posters can also make a great gift to brighten up one’s home. Canvas is also a higher value item that can bring you more profit!
Best for Dad’s print on demand niche
Statistics show that the top gifts shoppers plan to buy for their fathers during the holidays are greeting cards, clothing and personal care items at 59 percent. Consider some of the following tips to pick your best niche this holiday season.
Face Masks — a must-have print-on-demand item in the fight against COVID-19
Best Dad T-shirt
Coffee cup
Stainless steel tumbler
Heart-shaped mug
Greeting cards and photos
Sports clothing and equipment
Custom furniture
kitchenware
Conclusion
In conclusion, if you want to create a successful Father’s Day campaign, Print on Demand is the way to go. With the potential to reach a large audience and the ability to customize products to fit any niche, you can’t go wrong. Don’t forget to take advantage of the unique offerings of Printdoors and incorporate them into your campaign. Click here to check out Printdoors’ print on demand products and get started on creating a winning Father’s Day design today.
