Introduction
Instagram is not just an interesting application that can share pictures. It is a great marketing tool, even in a market where goods can be sold. For print-on-demand sellers, it provides an excellent opportunity to create more traffic and even increase sales for their stores. Take a look at the following useful Instagram tips. You can use them to promote your print-on-demand （POD） brand!
Use Printdoors to create stunning product renderings
Because Instagram is an image and video-sharing platform, it must have eye-catching pictures. You want your posts to be aesthetically appealing and to stop people from scrolling and paying attention to your work.
If you are not a graphic designer, this may sound like a huge challenge and cost a lot. Fortunately, you can use Printdoors to create custom patterns that match your brand, or view ready-made Instagram posts and story templates and customize them directly from your browser. You can choose from a large number of fonts, images, and even music tracks to make perfect graphics.
Arrange future posts in advance
Running an online store and managing your social media account may be difficult, especially if you have only one team, how can you save time while staying active?
Instead of logging in every day to publish new content, add some topic tags, and mark your products and all other content, it is better to prepare your posts in advance—whether they are images, videos, or even Instagram snapshots.
You can preview their appearance on the PC or mobile phone and gain insight. This will keep you ahead, so you can focus your time on running the POD business.
Create purchasable posts via Instagram
Wouldn’t it be great if the user accidentally found your POD product image on Instagram and could buy it on the spot?
You need an Instagram Business account to use this feature. You can choose three different checkout methods, publish product tags in posts and stories, create collections, and create product description pages.
Send traffic to your store
Sending traffic to your store on Instagram may be a challenge because you can’t add links to your posts, and you can only get a link on your profile page.
At this point, the link tool on Instagram comes in handy.
The link tool on Instagram allows you to build a small website where you can provide products, categories, your blog, or any other relevant links you want to send traffic. This opens up possibilities and helps you channel traffic exactly where they want to go.
Hold giveaways
Games and giveaways should be included in your Instagram marketing strategy because they are an easy way to attract fans.
If you decide to hold a gift event, it is very important to announce the winners and immediately deliver their prizes. Any action is related to your POD store reputation.
Some holiday gifts, stickers, or postcards are good choices for gifts. These are also Printdoors’s selected products. If you are interested, you can cooperate with us to add color to your competition!
Conclusion
Instagram is a good tool for POD sellers. Instagram’s learning curve is not steep, and the return is also considerable, so it is definitely worth the effort. Try new tools, do more research, and pay attention to your growth on this platform to maintain your motivation. When you are ready to start using other social media platforms to promote your brand, please review these strategies in order to enhance your store’s popularity in 2023. Hurry up!