Every cross-border e-commerce POD seller needs to know, especially novices: if buyers cannot see your product list on the sales channel, they will not buy your product. Therefore, increasing the views of your Etsy product listings is one of the most crucial things that every POD seller needs to do to get more sales opportunities. In reality, this job is not easy, especially since competition on Etsy is fierce with many merchants vying for attention.
If you’re trying to learn how to increase your views and how to increase your sales on Etsy, and if these issues are bothering you and keeping you from focusing on selling, then this article is for you! In this article, cross-border POD sellers will get some suggestions to help increase the number of views on their Etsy stores.
Every Etsy seller is looking for new ways to learn how to get more views on Etsy, so, they have to increase their store traffic. Not only does this make competition more intense, but it also means you need more strategies to attract buyers to your listings and store. To this end, we have put together the 12 best ways to get more traffic and retain it.
1. Increase product awareness
To increase your visibility, both your store and products should perform well in terms of SEO. To do this, you need to focus on a few basic things to help buyers find your product quickly and easily. When writing a title, it’s a good idea to include categories. Additionally, you should work on long-tail keywords. Since a general search produces too many results, customers prefer to use other specific search terms to find what they are looking for. This long-tail keyword is different because it contains a phrase consisting of 2 or 3 specific words. Also, try to put the main keyword in your title and add synonyms for it.
2. Create a customer email list
To get more views on Etsy, you have to stay connected to your community when you’re ready. The most effective way is to develop an email list. To do this, try collecting the email addresses of people who are interested in your product or service. Look for options where you can sign up from them. Remember, your signup form should be interesting, enticing, and worthy of receiving emails from your customers. Additionally, you can provide them with more opportunities to get in touch with you in a quick and convenient way.
3. Know your niche
Marketing of your store can obviously help you get views, but fully understanding your niche can help attract customers. Here, you need to connect with other creators and brands by finding different websites where you can choose to guest blog. You can send an email to a well-known website and request a blogger. But please don’t do too much self-promotion. Also, don’t try to use black hat practices or create spammy links, as this will not only waste your money but also result in penalties.
4. Make your store more visually appealing
Make your Etsy storefront visually distinguish you from your competitors. Catching your buyers’ eyeballs when they open Etsy will not only get you more views, but it will also ensure you get more Etsy sales and leads. You need to make your Etsy store visually appealing, informative, and trustworthy all at the same time. Keep in mind that the look of your store and how you visualize your listings will have a certain impact on the views you receive. When shopping online, people look at photos because they want to see the best features of the product they’re paying for. Additionally, this helps build brand trust. That’s why it’s important to have a good photographer or acquire the skills to take product photos.
And, don’t ignore details just because they are small and unnecessary. It helps you build your store’s credibility and make it look better, the more views and conversions you’ll get for your store and products.
5. Leverage social media
Today there are many social media solutions that can help you get more views on Etsy, such as Facebook, Twitter or Instagram. By adding attractive photos or videos, you will increase brand responsibility as buyers will learn and understand how you make your products. Include information about the manufacturing and other components of your product so others can learn more about what you are doing and how you do it. First, complete your social accounts and set up your product photos (upload at least 5 to 10 to your account). Be sure to add hashtags as this will help buyers find your store and products more easily. Additionally, you need to learn more about other customer accounts, follow them and find contact details.
6. Encourage customers to leave feedback
Feedback is more than just social proof, they demonstrate the impact of your product on your target customers, and they are also an important ranking component. When customers leave reviews, it shows how popular your product is. To grab their attention, use social media to interact and communicate with them and respond to their comments.
Additionally, Etsy follows much of the market in including positive experiences in its search results display algorithm. Therefore, the higher the number of great reviews, the more views your shop will receive, thereby increasing more Etsy sales.
7. Start a blog
Guest blogging isn’t your only option, if you’re good at writing, you can start your own blog discussing the products you sell on Etsy or other best-selling platforms. Not only will this help increase your traffic on Etsy, but it will also lead to other income-generating opportunities. You can include more details about your business and the products you offer, and link to your product listings where possible. However, make sure your links are relevant to the content to grab the attention of actual customers. By linking to a listing, you can improve your ranking and have a higher chance of being visible on Etsy’s search engines. Many e-sellers go overboard with promotions and website links, so you should be careful to provide content that is still relevant to your audience.
8. Create your own community
If you use social media, it may be much easier to create your own community. From there, you can find many social media groups and pages where many people can become your target customers. It’s important to show and talk about your product and focus on methods that can help you create your own customer base.
In the world of cross-border Print On Demand (POD) selling, mastering the art of boosting visibility is crucial for success. From optimizing SEO to leveraging social media, these strategies can make your Etsy store stand out in a competitive market. As you implement these tips, remember that building a brand and fostering customer engagement are key to long-term success. Stay creative, stay connected, and watch your Etsy views transform into thriving sales. Here’s to your continued success in the world of cross-border POD selling! Happy selling!
