Introduction
Did you know that for cross-border e-commerce independent website business owners, Halloween is not only the largest makeup festival in the world but also the second-largest consumer festival in the United States? With a total spending of $8.8 million in 2022 and a steady increase this year, Halloween deserves your input. Because, during this period, you can earn twice or even twice as much profit as before with the Halloween collared shirt!
But, there’s the fact that anyone wants a good slice of cake, so the competition is obviously fierce. The only way is to be prepared and get started as soon as possible! So why not, read the following blog on Printdoors you will learn about many proven strategies for increasing sales by direct selling and print-on-demand businesses! Let’s get started with Halloween-collared shirt-selling tips!
Advice on product design ideas
Don’t worry, Printdoors, where you are welcome to upload your unique Halloween designs, has some amazing ideas here to help you stimulate your creativity and design ideas about Halloween collared T-shirts.
- Pumpkin
As you all know, the pumpkin is not only a symbol of Halloween but also a symbol of the United States.
You could sell T-shirts with a stylized picture of a pumpkin, printed with words such as “Wow, you’re being scammed”, “Let ‘me talk about pumpkin”, “It’s pumpkin spice season”, “I love Spice for Pumpkin Latte, “Pumpkin Spice, Everything’s Good” and more.
Americans love pumpkins and always own at least one item related to them. You can also incorporate images of pets such as dogs and cats to add style to the T-shirt.
- Witch
During Halloween last year, witches were the second most searched keyword for costumes on Google. Not only that but POD products related to the image of the witch is also selling well.
Next year, stop designing in traditional 2D. You can catch up with the trend through personalized design and create unique products with personality.
However, if you’re using a platform that doesn’t support this feature, you’re bound to spend a lot of resources and effort selling personalized products. Back then, you needed a comprehensive sales solution like Printdoors. With Printdoors, you only need to personalize the design, and we will take care of the rest!
- Skeleton
Do you want to try selling a couple of clothes? If anything, you can try out the skeleton idea! You can completely replace the baby or beer image with other couple-friendly items.
Give the website/shop a new look and welcome Halloween
Before the official start of the festival, changing the appearance of the storefront is one of the things that cross-border e-commerce sellers have previously considered.
However, you don’t have to replace the entire interface (it is of course a good thing to be able to replace the entire interface, but the cost will be high, and it will also affect the data in the backend of the store). On the contrary, you can focus on the important factors of changing the store. Although it is simple to do so, the efficiency is several times higher than that at the same time.
- Create a welcome popup with coupons for your website/store. Set up a welcome pop-up for new visitors with a spooky picture that will leave an unforgettable impression on them! Don’t forget to add coupons.
- Banner for the home page. Like welcome pop-ups, homepage banners can grab shoppers’ attention. This is also the best place to promote any promotions and contests during Halloween, as more than 90% of new visitors get their first impression of store products by viewing the banner on the homepage.
- Title bar + call to action (CTA). You don’t have to use pictures to decorate the exterior of your store. A notification with a CTA at the exact time and place is super effective. Originally, a sentence like this needs to be reflected on the website: “We offer free shipping on orders from $50″, now you can try to use a sentence with Halloween characteristics such as “Buy from $50+ to have the Vampire ships your order FREE to your window on Halloween night”.
By now you should be 80% understanding more about Halloween, right? As promised above, this blog will share with you the never-before-seen tricks to increase Halloween collared shirt sales. These are all proven techniques to increase sales. If you don’t believe? Please try it now!
Tips to Boost Your Halloween collared shirts Sales
Use cross-sells and upsells carefully so you don’t miss out on opportunities to increase your revenue by 20%.
- Quantity discounts
It is one of the best ways to encourage customers to buy more of your product.
Use this trick for Halloween:
- POD: The same Halloween collared shirts for family and friends
- Dropshipping: Clothing for the whole family.
Example: Buy two (set up a package worth more than $100 in the store). Or use sweet and attractive words such as: If you buy three, you will get 10% off immediately. Great if you buy 5 because we’ll give you 20% off immediately.
- Upsell after purchase
What if the above methods do not bring the best efficiency? Don’t worry, you still have the opportunity to make additional purchases after purchase. This method does not affect the conversion rate and allows the store to increase the AOV!
Using this function, you can also recommend products that are in the same category as the customer based on the products they have already viewed, or other additional products based on the conditions you set. Set this feature upsells will appear immediately after the customer purchases.
What needs to be noted here is to first understand the shopping habits of customers in order to use these functions more effectively.
Get Your Email Marketing Strategies Ready
Email marketing is the second most effective way for cross-border e-commerce to bring customers closer, so you should use this channel to inform customers about store discounts. You can think that customers are annoyed by receiving so many emails. It is indeed too annoying for normal times, but the holidays are different. Customers love getting emails with discounts, e-books, and codes for free shipping.
- The discount campaign just started: Send customers a headline with an introductory discount campaign that catches your attention. Email content and add a CTA pointing to your website so customers can click to view and buy.
- During the event: Recommend several products for customers and highlight the discounted money, remember to emphasize the event time. For those who have added shoppers but haven’t paid yet, you can send emails with other offers to call them back (of course need to pay attention to the profit of the product).
- At the end of the campaign: Send the customer a message with a sense of urgency to get their attention; e.g. Last 12 hours to grab 50% OFF all items. Consider adding other coupons if you want clearance.
Conclusion
Halloween is not just about tricks and scary fun. It also supports creative marketing campaigns. It will be interesting to see the creative wave of Halloween-haunted joy and fun this year as people get creative with their products and marketing in response to the downturn caused by the COVID-19 pandemic. In the past 3 years, an American spent an average of $86.5 on Halloween shopping, which shows how precious an opportunity Halloween is for you.
Fortunately, if you have a good design or idea and want to stand out on Halloween, you might as well choose a print-on-demand supplier—Printdoors! We can provide you with high-quality T-shirts and other goods and services, you just need to play your inspiration. So what are you waiting for, use the tips shared above for your store now!
