Introduction
Stickers are now visible everywhere. It is not only adopted by many people and enterprises, but even large brands like to use stickers. Why are stickers so popular? Because it is not only an ornament but also a special way for people to express their personality.
The total revenue of the Sticker Giant brand last year was $21 million. John Fischer, its founder, said: “The $52 billion sticker industry has great development potential”. Therefore, this is an excellent opportunity that print-on-demand businesses cannot miss. In this blog, Printdoors will provide you with useful information about print-on-demand stickers according to our experience.
What kind of on-demand printing sticker products are there?
Printdoors stickers made of advanced materials have clear printed pictures. This product can be pasted on different surfaces such as mirrors, refrigerators, luggage cases, cars, etc. Printdoors currently provide stickers for customers:
- Crystal Sticker: better adhesion, stable and durable adhesion, beautiful, bright, and eye-catching color, easy to identify. Rich in 3D three-dimensional feeling, the pattern does not affect water ingress and can resist slight friction.
- Nintendo Switch Game Console Stickers: easy to fit, no bubbles, more environmentally friendly process, no glue residue.
- Magnetic Refrigerator Stickers: rubber material, smooth package, and a bottom magnet can be pasted on a refrigerator or other places, both practical and beautiful.
What is the potential of selling on-demand printing stickers?
According to the product search keyword chart on Google Trends, the market demand for stickers is quite stable. Because of the convenience and low price of stickers, they are liked and widely used by many customers.
A customer can buy many stickers to paste on his home or personal belongings. Consumers often use stickers to decorate personal belongings such as rooms and luggage or vehicles such as cars. Another advantage of the sticker is that it does not depend on the season and can be sold at any time 365 days a year.
In general, stickers are products that you should consider developing more designs in POD stores.
Target customers and purchase the purpose print-on-demand stickers.
Each customer purchases stickers for different purposes. They can buy it to express their interests and personality, express their views on politics and social issues, or decorate it during the holiday.
- Buy stickers to express your personality.
Stickers are generally pasted on personal belongings. Like a POD T-shirt on the body, stickers express your personality and hobbies. People often paste them on their cars, suitcases, bedrooms, offices, computers, etc.
Next, Printdoors will recommend some common customer groups for you:
- Customers who love dogs, cats, and other pets.
- Customers who love outdoor activities such as travel, camping, hunting, etc.
- Customer base with a unique lifestyle.
- Buy stickers to decorate during festivals.
There is no doubt that stickers are indispensable decorations for festivals, especially on Christmas, Halloween, National Day, and other major festivals. In these festivals, you often see stickers with characteristic atmospheres pasted on many families’ cars, windows, doors, etc.
Because these festivals target a wide range of customers, it is not easy to sell stickers with universal design styles. However, you can try to cross-sell with T-shirts, sweaters, posters, blankets, and other popular products, and also consider designing fashionable products. In this way, you can better attract customers on the print-on-demand platform.
- Buy stickers to express your views on a political issue.
Because of their universality, stickers have become an effective tool for many people to express their personal views on political and social hot spots. In demonstrations or elections, people everywhere paste stickers on their faces, shirts, flags, banners, and other objects to express their thoughts or choices.
The customers who buy stickers to express their views on political issues are usually very broad. You can narrow the customer range by sending marketing emails to regular customers and referring to stickers applicable to political and social activities.
Things to know when designing on-demand printing stickers.
Although stickers are very common and simple products, to do it well in the print-on-demand mode, you must learn some new knowledge to ensure the quality of your stickers and attract customers:
- Stickers are an excellent up-sell product because they are cheap and customers can easily add them to their shopping cart.
- The layout of the text and pictures should be clear. Because the size of stickers is usually small, Printdoors suggests that POD sellers should pay attention to the layout of text and pictures when designing stickers. A clear layout will help customers grasp the information they want to convey. You should try to avoid designs with complex layouts, multiple patterns, and different fonts because these designs will bring a sense of confusion to the audience. The sticker design is an example of a clear and readable layout and a short slogan.
- The pictures impressed the audience deeply. Due to the small size of the sticker, if you want to impress the audience, the POD seller should consider designing some prominent images.
- Dark colors should be used instead of soft colors. For small products like stickers, the use of dark colors will make the product more eye-catching. Compared with soft colors, dark colors will bring better visual effects. The use of dark design helps the audience to read and understand the information on the sticker.
- Multiple stickers can be added when designing stickers—the color must be solid, there should be no transparent pixels, and there should be a blank area between the sticker designs. The remaining printing area of the paper around the sticker design needs to be completely transparent.
- All single stickers are usually printed with a 3mm white pad around the edge.
Conclusion
Stickers are print-on-demand products that every seller should sell in their stores. They are one of Printdoors’s best-selling products. You should not miss the sales opportunity!
Do you want to design unique stickers? Curious about how your stickers can achieve considerable sales? Then quickly refer to these guidelines and take action! Stickers may be one of the cheapest things you can sell in the store. Some people think it is not worth it. But if you can stand out, there is nothing to lose! Printdoors will help you become the “king of stickers”.
Even if you are a complete beginner, stickers are easy to make. Test your amateur designs and try to improve them—over time, you will create new passive revenue streams!
