Introduction
If you have just started Print-on-demand cross-border e-commerce stores, you have already carried out marketing promotion on online forums or Facebook groups and learned some tips and skills. However, perhaps you have neglected the most important thing in any online business: traffic. If you don’t want to use the method of paid drainage, the following methods can enable you to channel a large amount of free traffic to your POD store.
Search engines optimization
When it comes to using SEO to conduct store drainage, the first thing for Print-on-demand sellers is to pay attention to their own stores, especially the product description and pictures on the product page. After you optimize these two parts, when others search for related products through search engines, your POD product page will appear first in the search results.
1. Improve product description.
First, simply list the functions and unique features of each product. Then add relevant keywords in the product description section, making the product description section contain enough information and ensuring that the content of the product description is SEO-friendly.
The keywords here are not only short-tailed keywords, but also long-tailed keywords. To find such keywords, you can use the Google Keyword Planner tool or create a keyword list. Formerly, check the keywords ranking on the Keyword Planner tool, and embed the keywords with high search ranking into the product description.
2. Adjust product pictures.
Image optimization is vital for creating a Print-on-demand shop. With this in mind, you can not only rank product images in front of Google’s search results but also shorten the loading time of the Print-on-demand website, which is crucial to improving customer experience. The following is the optimization method for network pictures:
- Use descriptive words and common language to name pictures. Remember to use relevant long-tailed keywords.
- Heighten the attribute of alternative text.
- Select the appropriate picture size and product angle.
- Reduce the space occupied by pictures.
3. Internal link construction of important pages.
The strategy of establishing internal links is long-term, and its return on investment may be calculated in weeks. Its production cost is relatively low. Although obtaining external links is a significant means to improve store SEO, internal links are also very important for the ranking of web pages in search results. Google has an index called page ranking, which can measure the importance and weight of a page by analyzing the number and quality of links to a page.
Encourage buyers to leave reviews
When people leave reviews or comments on your store, those comments are user-generated content that adds up-to-date information to the site. Customer comments can also express to Google that the POD site is not only active but also that the interaction between the site and the user is good.
In addition, user comments can help to naturally construct long-tailed keywords or related specific phrases, which are less competitive but searched more frequently. You can use this to find out what customers who visit the product page through organic search really think and what they search for. To get more user comments about the product, you can try the following methods:
- Add a call button to allow buyers to leave a review on the store.
- The seller’s message review operation process should be simple.
- Provide customers with something valuable in exchange for the buyer’s message comment information.
Write and update blog posts
By writing blogs, you can offer valuable information to customers. In addition, buyers’ comments also help your store search engine to be exposed. Plus, if your blog posts have quality content, you can also share it through your social media accounts or specific social media communities. By blogging, you can reach a large number of potential buyers who can comment on your articles and may also visit your store. If you’re running a blog in your own shop, here are a few things to keep in mind:
- For each article, list the most important metrics and elements. For example, related long-tailed keywords or links on the store that can link to product pages, favorite pages, and other pages.
- Regularly update high-traffic articles. If the year is mentioned in the blog post, but if it is not relevant, it can be rewritten. For blog posts written for website SEO, articles that are too long or too old don’t bring in a lot of traffic.
Create a mailing contact list
Many businesses today use email to promote their products and services to their audience and fans, which can help you with marketing campaigns, it’s especially important for Print-on-demand.
Marketing exists because there are people called potential customers who are interested in your product but don’t actually make an order. These users have already interacted with your brand, so it doesn’t take much effort to convert those users into actual buyers. Research shows that the average open rate of marketing emails is 21%, while the average open rate of remarketing emails is 57%, almost more than twice that of marketing emails. In terms of conversion rates, remarketing emails are 30% compared to 5% for regular emails. In addition, email marketing is also low in cost and can be said to be one of the most effective methods for store drainage.
Make e-books to keep them going
If you are particularly good at a certain field and have a lot of experience, then writing and producing e-books is a way to attract traffic to POD stores for free. The purpose of writing e-books is to impart knowledge and experience to other users in POD. If you are more skilled but have poor writing skills, you can also find some professional e-book authors to help you. Once the e-book is completed, the seller must also promote their e-book in the appropriate channels. During the eBook writing process, you can:
- Embed their own store link in the header or footer of the eBook.
- Make ads for some content in your store.
- Insert promo codes into your content brief to offer discounts to users who read or buy an eBook first.
Conclusion
If you’re running a print-on-demand store, you know that generating traffic and sales can be a challenge. While paid advertising can be effective, it can also be expensive, especially for small businesses or those just starting out. That’s why it’s important to consider ways to drive free traffic to your store.
Of course, there cannot include all Print-on-demand store drainage methods, and relying on free drainage alone does not guarantee 100% growth of your business. However, for sellers who are just starting out or planning to enter the POD field like this with low investment, free drainage is the best choice! And in the long run, free traffic will bring a huge amount of organic search traffic to the store and guarantee that the store’s content is SEO-friendly.
