Introduction
There is no doubt that TikTok is the most popular platform in the social media industry. The upsurge of TikTok has catch hold of many brands and businesses. It is obvious that TikTok has become the unignored media force and influenced the development direction of e-commerce. Furthermore, some print-on-demand sites have already used this data and gained popularity on the platform. If you’re not already on TikTok, ask about that, how you could make your print-on-demand designs popular using TikTok? What is the secret to achieving viral fame on TikTok? And how to promote your POD business on TikTok while maintaining brand identity? Here are a few essential tips to help get you started.
Stick to your POD niche.
Focusing on niches has always been the compass for success in print-on-demand. The same rules can also be complied with when you want to market print-on-demand products on TikTok. TikTok also can be even more effective for reaching new customers within your niche. With complex algorithms, TikTok can push your content to the users in your niche via the “For You Page”.
However, the customer characteristics of each platform are different. If you have already gained success with certain print-on-demand niches in other platforms before entering TikTok, you might to reevaluate the customer size from this niche on this platform to see if it’s worth your investment. When you’re determining what niche to appeal to, think about the following factors:
- Is there an established audience?
- What’s the size of that audience?
- Is the audience passionate about the subject?
- Are there any competitors?
Print-on-demand beginners can put their accounts at risk with just a few small mistakes, so make sure you are selling the best niches. And you can confirm the step-by-step method for checking any trending print-on-demand niche in this video: https://www.youtube.com/watch?v=sQfJ3KPcjt8
Order samples to make TikTok
One way that is very particular to advertising print-on-demand on TikTok, is the availability of print-on-demand product samples. Print-on-demand sellers usually don’t keep the inventory nor have products available at hand. But in TikTok, testing and using the product immediately is one of the successful factors for creators.
A tip for you: order product samples for your products from POD suppliers to match with content. Although it’s nearly impossible to get every single design in your print-on-demand stores, you just choose a few sample-tested and proven products. With Printdoors, you can order a sample directly from the system. Read the full detailed guide on how to get your sample quickly and easily.
Use the right hashtags.
A hashtag is a useful tool to make your content visible to users who usually search for related content and find content creators who share through hashtags. You can also use tags to search for TikTok videos related to your niche. They will lead you to your target audience and possibly to your competitors. It is helpful to track your competitors and follow the trend of your niche market.
So, create your own tags for your brand and encourage your followers and customers to use them, sharing their TikTok videos of using your print-on-demand products.
However, it’s tough to rank on the site without using proper hashtags. TikTok is the only platform where you can use trending hashtags even when your content is completely unrelated. You can browse hashtags by entering a keyword or phrase into the search bar and tapping on the hashtag column once, Such as #Print-On-Demand, #Printdoors and #POD product. The key is striking a balance: don’t overdo the number of hashtags you add to a video, and avoid overly generic keywords with too much competition.
Practical tips to boost your TikTok.
In consort with the strategies mentioned above, there are also other important practices that can be applied to improve your performance on TikTok.
- Grab the audience’s eyes in the first 3 seconds. As we all know, the attention duration of Tiktok users is extremely short. If you can’t get the audience interested in the first three seconds, they will ignore you and cross out the video. So you should show the core part at the beginning of your TikTok. After you can keep the audience within the first 3 seconds, the algorithm will identify and provide more audience.
- Apply trending sound and effect. Sounds and effects are elements that can spread a “virus” on TikTok. When using trending sounds, viewers will be intrigued and want to see more of your content. The longer they stay on your video, the better TikTok displays the quality of your content and the algorithm delivers your content to a wider audience.
In two videos, teach an amazing way how to promote print-on-demand products on TikTok. It’s an easy plug-and-play strategy to make quick videos using some already build templates. You can literally make quick videos up and ready for TikTok in minutes.
https://www.youtube.com/watch?v=36iftPQFVwU
https://www.youtube.com/watch?v=zOFmloiU6AM
Post on a regular schedule.
Posting frequently and showing your commitment is a useful way to increase your presence on social media. One helpful truth about TikTok is that the platform doesn’t compare the performance of current videos with the ones you’ve posted in the past. That means you can become successful simply by publishing regular and consistent content, working on the principle that eventually, you’ll hit the jackpot.
- The more content you put out, the more you know about this platform. Frequency has always been a key factor for success on any content-focused platform. Churning out more content is a great way for you to test and learn about this platform. Posting regularly gets your creativity into the flow state, and allows you to participate in the latest trends and make the most out of each trend.
- The more you post, the more followers you will get. Aim for 1-4 posts per day in order to jumpstart your TikTok presence. To experiment with your posting frequency and find out what works best for you, try posting 1 video per day for 1 week, then increase to more videos every day and so on. See how many followers you gain and how much time you put into creating content to find a good balance.
Additionally, when you publish your TikTok, don’t forget to follow the rules of algorithms. Let’s consider them in detail:
- Exposure depends on the performance of the video, not the interaction with your profile.
- A strong indicator for algorithms is informativeness: rewinds, average session duration, comments and likes.
- Local targeting plays a key role.
Get chatty with your followers.
Suppose you’re serious about going viral on TikTok to drive more traffic to your POD designs, you will need to do more than simply post videos regularly. Regular and recurring engagement with your followers is the best way to build brand loyalty and develop a fan base.TikTok has a function in that you can make a direct response to a viewer’s comment – both the good and the bad, which makes this platform highly interactive.
At the same time, they have a Direct Message. Accordingly, instant connections arise with a customer when these two aspects are connected, leading to instant action. To leverage the power of DM to build brand awareness, get creative:
- Make a subscription by applying geotagging and niche hashtags. In doing so, you’ll induce interest in your brand and increase coverage. Personalization will help you find regular customers and introduce you to new ones!
- Increase customer loyalty by sending them personalized messages, promotional codes and POD holiday cards or small gifts.
- Offer a limited discount to your top subscribers or set up corporate giveaways. That will facilitate the involvement but also the invitation of new potential clients.
Start your TikTok Live to attract viewers.
The Live feature was launched in 2019 so that TikTok users can chat with their followers in real-time using comments. This performance for beginners seems quite tricky to overcome. However, Considering the platform algorithms, to achieve success easily, you can adhere to the following principles:
- Create disruptive content.
- Invest in TikTok paid promotion.
- Collaborate with influencers in Printdoors.
Before you start your broadcast that presents its value to your audience, add a call to action in the middle of the video. When setting up a broadcast, pay attention to hashtags: choose the ones used by your competitors and famous influencers and apply popular ones in your niche. Then You can start your ideas for TikTok Live in practice:
- Busting myths about the POD industry, product, or brand.
- Showing manufacturing backstage.
- Products demonstration.
- Ask-me-anything session.
- Interviews with influencers using your items.
- Interactive games encourage monetization or subscription.
Conclusion
In the end, TikTok is not just a place for fun. TikTok presents a world of opportunities where you can unleash your creativity and gain rewards. The platform has serious business potential. So, to promote and grow your online store with print-on-demand products, you need a clear knowledge of your target customers. You should know how promotion works on TikTok to take the leading position in personalized-themed products.
Follow these advice and hope this blog made it clear to you. If you have other questions about how to promote your POD business, you can contact us here.
