Introduction
As COVID-19 continues to accompany life, there still see more and more consumers turning to e-commerce to shop in a convenient and safe. Deloitte Consumer Review Report shows that more than 50% of consumers are interested in buying print-on-demand products for themselves, friends, and family, and one-fifth of consumers are willing to pay 20% more for print-on-demand merch. As a POD seller, in order to better keep up with the trend and satisfy customer needs, you need to understand the following information.
Unstoppable profit increase!
It is estimated that by 2026, the global print-on-demand market will reach US $108,041.2 million from US $18,781.1 billion in 2020, with a compound annual growth rate of 33.86% from 2020 to 2026.
From the regional sales data, North America made the largest contribution in 2019, which was $4488.2 million, followed by Europe.
In the future, sales in the Asia Pacific region will keep growing, and it is expected to reach 2412.85 million dollars in 2026.
What types of merch drive the trend of POD?
According to Bloomberg, 50% of Gen Z consumers expect POD merch tailored for them. On Google Trends, the hottest areas for the “custom clothing” keyword search are mainly New Zealand, the United States, St. Helena, the United Kingdom, and Canada.
The most popular category of print-on-demand is clothing, followed by household and daily necessities, among which T-shirt printing is the most popular sub-sort of clothing. Among the top 15 commodities sold in September 2021, there are 5 T-shirts of different types, accounting for 52.19% of the commodities sold, of which black is the most popular color choice, accounting for 18%. In 2020, the global customized T-shirt market will be 3.64 billion dollars, and it is expected to reach 7.57 billion dollars by 2028.
In Google Trends, the search volume of “mug”, “sweater” and “surgical mask” related to print-on-demand has increased significantly.
The new trend of the Print-on-demand market in the future.
- Produce products locally, use printers with new technologies that are more conducive to the environment, and use certified products.
- Customers are willing to pay more for personalized or exclusive POD products.
- Keep the website changing and iterative, add new designs frequently, and expand product selection.
- The trend of local performance has accelerated and is now at the forefront of many people’s minds.
Conclusion
The above information can help you reduce uncertainty about the future and diminish the risks you may encounter when making decisions. With the increasing competition in the print-on-demand industry, it is very important to conduct in-depth research on the future POD market environment and customer demand trends to occupy the market in advance and gain the first mover advantage. Because of this, please do not ignore these materials! Make your decision goals come true smoothly!