Entering the year-end, the highly anticipated Black Friday and Cyber Monday (BFCM) sales extravaganza has officially begun.
PART 1: Black Friday & Cyber Monday
In 2023, Black Friday falls on November 24th, while Cyber Monday follows on November 27th. Marketing activities, both online and offline, typically kick off about a week before these two major shopping days.
The fourth quarter is traditionally the peak season for e-commerce platforms, and with the approach of holidays like Thanksgiving, Black Friday, and Christmas, consumers are getting ready to indulge in a shopping spree. Approximately 63% of consumers actively research and hunt for discounted products, with 53% being influenced to make a purchase after encountering a tempting offer.
PART 2: Four Key Directions for Product Selection
To stay ahead of global consumption trends and prepare for the major sales events, product selection should be based on four key directions: “Festive Celebrations, At-Home Scenarios, Self-Care Moments, and Autumn/Winter Warmth.”
Popular categories during these holidays include Commercial IT, office supplies, commercial furniture, and employee gifts:
Thanksgiving is celebrated with grocery items, food, baby clothing, tableware, dining, and event and party supplies.
With increased time spent at home during Christmas, home products like home fragrances, pajama sets, indoor fitness equipment, baby utensils, and more are in demand.
In addition to the above, categories such as beauty and personal care, home decor, and accessories are also some of the popular consumer demands.
Please don’t hesitate to check out our POD website for more inspiration and customized products that cater to these trends, and ensure you’re well-equipped for the upcoming peak shopping season.
