Listing photos can determine the success or failure of your Etsy shop.
In a crowded marketplace like Etsy, the quality of your listing photos can influence a shopper’s decision to click on your listing or scroll past it.
So, how do you make sure your product photos catch users’ eyeballs on Etsy search pages?
To improve your Etsy product photography skills, first you need a clean background, a well-lit environment and a photo editing software. The next thing to do is to shoot the product in real life, packaging, behind-the-scenes and other scenes to make your product More personal. These will bring professional photos that customers love to cross-border POD sellers.
Below we will take high-quality product photography in Etsy stores as examples to look at 8 tips for improving Etsy product photography.
1. Use a bright, clean background to highlight the product
The most important thing to make your Etsy products stand out is that the background is clear and free of distractions.
The most common choice is a white or light background, which gives a clean and tidy look, but other backgrounds are also possible; wooden backgrounds are warmer; and dark backgrounds, if done properly, will make the product appear valuable.
Lighting is also important. In terms of light selection, you need strong scattered light, like sunlight through thin curtains. Do not expose it to strong direct sunlight, otherwise there will be ugly shadows on the finished piece.
2. Photos showing different product versions
If there are different versions of the same product, such as custom acrylic lamps with different styles, colors, sizes, etc., it is recommended to put them in the same photo so that customers can be shown their choices.
Photos like this can convey additional information to shoppers who might not otherwise know there are more options out there.
3. Use life-style photos to let customers understand the product more intuitively
The purpose of adopting the lifestyle style is mainly to simulate and display the appearance and feeling of the product when used.
When customers see this photo, they can imagine how they might use the product in their own lives, and coupled with a strong product description, this is an effective way to grab a shopper’s attention and convert them into a customer.
4. Use proportional photos to show product dimensions
Some products may be smaller or larger than expected. If a product is much smaller than a customer expected, it might be a surprise to them, but it could be a completely negative review for the Etsy seller.
To avoid confusion or disappointment, try placing a common object, such as a coin or ruler, alongside your product for comparison purposes. This will make it easier for customers to clearly understand your product’s dimensions.
5. Use close-ups to show important product details
Use close-up photos to showcase the products in your store in perfect detail.
When shooting, remember to focus on the impressive details that a wide-angle lens may miss, and these details may very well be the key to your dazzling performance over the competition.
6. Use pictures to express the differences in sizes and styles.
On Etsy, it is difficult to express all the customization services you provide with words alone – it can be different processing methods, materials, colors, sizes, etc. A well-made information photo is more effective than a wall of text. many.
Show the options on the photo and explain in a few words the customization services you offer. This can simplify the ordering process and improve the conversion rate of listings.
7. Display your gift packaging
If your product is ready to be given away, show it off in gift form: take some nice photos of the packaging to let customers know they can buy it as a gift for any special occasion.
When a product has a high likelihood of breakage, it is best for sellers to display photos of the protective packaging along with the POD custom product to reassure customers that their order will arrive safely.
8. Unveil the mystery and show the handmade quality of the product
Etsy is a platform famous for handicrafts, so many users hope that the products are handmade, and filming the behind-the-scenes production process can make you stand out from various large retailers, and it can also remind shoppers that your products It’s handmade.
Additionally, in-progress photos can increase the perceived value of a product, making shoppers more willing to place an order.
In conclusion, whether you’re exploring the world of print on demand or seeking unique designs on PrintDoors, captivating product photography is the key to attracting customers. Let your images tell a compelling story, showcasing the versatility of customizable products. Elevate your online presence, enhance customer satisfaction, and make your mark in the world of print on demand at PrintDoors. Happy selling!
