Introduction
Obviously, Amazon is indeed the most popular e-commerce platform for foreign consumers. Along with the trend, all sellers who enter cross-border e-commerce will try Amazon first.
However, in recent years, Amazon’s policies and platform rules have been constantly tightened, and it has even shut down two of Amazon’s largest local electronic brands, with total sales of more than $1 billion. Even if the sales volume of your store is high, the survival in the Amazon market will be variable.
Therefore, most sellers start to look for independent websites or build their own independent websites. However, the logic and operation method of the independent station is different from Amazon. Before starting to build websites and brands, you can control their rhythm through the key points that Printdoors will share next.
Focus on product selection to ensure a stable supply chain
When transforming to an independent website, the first thing sellers should pay attention to is the problem of supply chain resources, which is very important for sellers who want to expand in the field of independent websites.
Most independent website sellers will adopt the no-source, one-piece delivery model, that is, you have uploaded a large number of products to the independent website without stocking up on goods. However, if your futures increase and the supply chain supply is unstable, or the supply suddenly cannot keep up, it will be very fatal to you.
Mature Amazon sellers have their own supply chain resources and operational talents, which is an absolute advantage that others cannot match in the process of expanding independent website channels. Even some sellers will directly invest in their supplier manufacturers or buy some more advanced production equipment from the manufacturers, just to improve their production efficiency. So it is very important to find a trustworthy supplier who can establish long-term cooperation.
Printing-on-demand is a relatively new concept that has gained massive popularity in recent years. The idea of printing your own gift, T-shirt, or other item has always been a dream for people who want to start their own business.
Print-on-demand is a great way to start a business. You don’t have to invest in inventory or risk losing money if sales aren’t as good as you thought they would be. And because printing is done at the time of sale, there’s no need for an expensive marketing budget or even employees!
- Printdoors will be your best choice. If you have any ideas or inspirations, the POD business model is something you can consider. Printdoors will provide you with the perfect products and the best service, even if you are not good at sales, you can hire designers at a price that is not too high, as long as you let them see your value!
Reasonable layout of the team
For sellers who are transforming into independent stations, even if the original operation team is relatively mature, there are still differences in the operating logic of independent stations and platforms, which also determines that the deployment of your teams after transformation must be adjusted.
If the team’s structure is completely following the Amazon platform, there may be unacceptable conditions in the field of independent stations.
For example, the team of Amazon sellers is operated by Amazon operators around the rules of the Amazon platform. Maybe one operator can be in charge of an Amazon store because the Amazon platform has its own traffic, so the operator may only need to optimize the listing and score the reviews, and the overall ranking of the store can be improved without too much consideration. Such operations as external drainage.
However, the operation of the independent station covers multiple types of work in the drainage process alone, such as Facebook advertising, Internet celebrity marketing, and email marketing. It is necessary to consider multiple channels and methods of drainage, and these different drainage methods are equipped with different personnel.
So, the operating division of independent stations is more subdivided. The demands on the team will also be higher. The framework structure of the team will also be very different from Amazon.
Choose a safe and reliable payment partner
For payment/payment methods, the biggest problem sellers face is the success rate of payment collection. Maybe you worked hard to spend a lot of money, and the traffic attracted by advertising, in the end, because of the problem in the payment link, the final conversion was not formed, and a lot of traffic costs were wasted. And there are two reasons for this problem:
- Issues with the payment company, such as the license issue of the payment company, resulted in a relatively low payment pass rate.
- Complaints were made against sellers or products for selling counterfeit goods or wrong goods.
Therefore, to solve the payment problem, you need to find some payment partners with a relatively high payment pass rate to do. Of course, you should also avoid violations at the sales level.
Currently, Printdoors supports payments like Pingpong, PayPal, and Payoneer—A safety guarantee, and a high success rate of collection, so that collection is no longer a nightmare for you!
How to optimize the store and increase the conversion rate?
The biggest difference between independent websites and Amazon is that independent website sellers need to build a website and optimize it by themselves. Although the operation is more troublesome, this is also one of the advantages of an independent station. It can help you build your brand in a way that Amazon can’t.
The real challenge is optimizing and increasing the conversion rate of your website.
Every little detail of your website can affect conversion rates. From homepage content, product images, announcements, product pages, and more. You must carefully set up these content and functions to ensure the best conversion rate for your store.
- The problem of uploading products, in fact, when many Amazon sellers build independent websites, they do not have the basis for building a website, so when uploading products, they often ignore the problem of product image size. If the picture is too large, it will slow down the speed of the entire website. If the picture is too small and unclear, it will affect the overall visual effect of the website and also affect the conversion rate of the website.
- Amazon’s product images are all images with a white background, but there are not so many image restrictions on the independent website. Except for the images displayed in the window with a white background image, other sellers can design their style images in their way.
Therefore, on the product details page, independent website sellers can optimize more content through pictures and have more room to play. But if you choose the POD mode, you need to pay more attention to the overall visual effect of the website after splicing various pictures, which will greatly affect the conversion rate of the website.
How to generate traffic?
Amazon already has a large number of users and traffic, but independent stores need to start earning traffic from zero. This is also the most difficult step to be an independent station, especially a POD independent station. There are two main types of drainage: free channels and paid channels. If you don’t know how to operate and optimize advertising, you need to refer to the course of advertising from 0-1.
In addition to Facebook Ads and Google Ads, the two most famous and effective tools, you can also refer to:
- 5 ways to drive free traffic to your print-on-demand store
- 5 tips for marketing your print-on-demand store with Instagram
- Kinds of Youtube videos about POD are suitable for publicity
Conclusion
Are you ready? Independent website is a growing trend in the e-commerce industry, especially when Amazon is becoming more and more unfriendly to Chinese sellers, switching to an independent website is definitely the first choice of all sellers.
What are you still hesitating about? If you don’t have an independent store yet, build a website quickly! If you need a stable and reputable supplier, choose Printdoors, we will meet everything you need, and you have no worries.
